Doha, Saturday, 8 October 2016 – Today in Doha (Qatar), on the eve of the UCI Road World Championship 2016, at a press conference held at the St Regis Hotel, TAG Heuer CEO Jean-Claude Biver announced the brand’s return to the world of international professional cycling. Closing a hiatus of more than 20 years, TAG Heuer is joining forces with BMC Racing Team represented at the press conference by owner Andy Rihs and Jim Ochowicz, the team’s President and General Manager.
Jean-Claude Biver, CEO of TAG Heuer and President of the Watch Division of the LVMH Group states: “Cycling is a universal, international, popular sport that transcends all age groups. This is an exciting project that is very dear to my heart and one we see as a long-term investment with my good friend Andy Rihs whom I’ve known for twenty-five years. The team will be the standard bearer for our avant-garde spirit and Swiss Made quality throughout the world. It will also give us magnificent brand visibility with its roster of prestigious races.”