14 Sep 2021 – Al Majed Jewellery signed a licensing agreement with FIFA, the international governing body of football to emerge as the official licensed luxury jewellery and accessories for the FIFA World Cup 2022™ in Qatar.
Under the agreement, Al Majed Jewellery will oversee the production, design and sales operations of official licensed products, designed to feature Qatar as the host of the FIFA World Cup 2022™ via a range of limited edition collections depicting the heritage and culture of Qatar, through which clientele can experience, share and collect these pieces to reminisce all the euphoric and serotonin rushing memories associated with this unique event for a lifetime. By joining the roster of the upcoming tournament. Al Majed Jewellery will offer different official licensed products, including: jewellery collections, pens, and luxurious products made of precious stones through multiple distribution channels from mid-tier department stores to high-end luxury lifestyle outlets, airport duty-free outlets, hotel retailers, e-commerce specialist, Al Majed Jewellery POS .
Commenting on the announcement, Al Majed Jewellery Chairman Mr. Ahmad Al Majed said, “I am very pleased to announce our cooperation with FIFA as “Official Licensed Product “, which reflects our leading position in both the local and regional markets . This is achieved by providing the very best in people, processes and technology. We will make sure to provide innovative products that will be remembered for generations”.
The FIFA World Cup Qatar 2022 TM will take place from the 21st of November to the 18th of December 2022 across 8 stadiums hosting 32 teams.
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