Doha, Qatar, October 2022: IWC Schaffhausen is delighted to announce the opening of a new boutique at Qatar’s luxurious Place Vendome Mall on 24 October 2022. In partnership with Al Majed, this will be the latest addition of client-centric boutiques bringing timeless innovation and technical ingenuity to the region.


One of Doha’s top shopping destinations located in Lusail City, The Place Vendome Mall is home to over 580 retail outlets attracting both local and international shoppers and bringing together a world of luxury fashion and entertainment. Situated on the ground  floor, covering over 164.7 m2, the IWC boutique offers complete transparency with large floor to ceiling windows, creating a bold aesthetic through exclusive finishes, exquisite textures, soft beige hues and dark wooden accents. Residents and tourists can peak into boutique and experience a whole new IWC world.


Customers are welcomed by a striking IWC-manufactured 52610 calibre watch movement, including IWC’s first double moon phase and 4 digits year display. A magnificent centerpiece for the store, the watch movement sculpture showcases the brand’s exceptional mechanical expertise and craftsmanship over the years. The boutique offers an expansive space for clients to interact with large LED screens for product information and view the wide range of collection over elegant dark marble and crystal-clear glass surfaces.

Watch connoisseurs and enthusiasts can access exclusive timepieces at the lounge area – a private space designed keeping in mind a leisurely atmosphere where IWC client advisors offer a memorable buying experience.


A dedicated exhibition area stands at a corner of the boutique, narrating the history of the brand through a visual journey of timepieces, collectibles and portraits displayed alongside the walls. The area also hosts exclusive timepieces from avid IWC watch collectors in encased vitrines.

“The new boutique promises continuity in delivering a luxury setting for our loyal clients in Qatar. By being a part of the Place Vendome Mall offering, we can ensure an in-depth brand experience for our clientele, allowing them to dive deeper into the world of IWC Schaffhausen while enjoying the brand’s expert craftsmanship,” said Mehdi Rajan, Regional Brand Director of IWC Schaffhausen for the Middle East, India, and Africa.


“We are delighted to announce the opening of the IWC boutique at Place Vendome Mall. IWC Schaffhausen strives towards its commitment to offer an outstanding client experience in the region and we are excited to take this collaboration to new heights”, said Jamil  Al Majed – Vice chairman -Al Majed Group .


Store location: Place Vendome Mall, Qatar

Store Timings:  10:00 AM – 10:30 PM (Saturday – Thursday)

                           4:30 PM 10:30 PM (Fridays)