At the Watches & Wonders exhibition in Shanghai, IWC Schaffhausen presented the iconic Portugieser Chronograph on a stainless steel bracelet for the first time. Thanks to this new bracelet option, the elegant and sporty chronograph becomes even more versatile and apt for a whole new range of adventures. The high-quality stainless steel bracelet with a butterfly folding clasp is also available as an accessory for all new models of the Portugieser Chronograph.


With the Portugieser Chronograph, IWC established a sportier design expression in the Portugieser family more than 20 years ago. Thanks to the clear and open dial with the two recessed totalisers at 12 o’clock and 6 o’clock, as well as the inner flange printed with a quarter seconds scale, the timelessly modern chronograph has turned into one of the most popular models from Schaffhausen.


Now, the Portugieser Chronograph becomes even moreversatile; for the first time, IWC has launched a version ofthis iconic timepiece with a stainless steel bracelet. The bracelet is beautifully detailed and elaborately finished with polished and satin-finished surfaces. Thanks to the butterfly folding clasp, it sits ergonomically on the wrist and provides excellent wearing comfort.


“Stainless steel is robust and practical for everyday use, but also corrosion-resistant and unaffected by moisture, sweat and seawater splashes. With this new bracelet option, the Portugieser Chronograph becomes the timepiece of choice for even more activities and adventures, and an extremely versatile companion on the wrist,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.


The new reference with a stainless steel bracelet (Ref. IW371617) features a stainless steel case, a silverplated dial, as well as blue hands and appliques. Ticking away inside is the IWC-manufactured 69355 calibre. The robust and precise chronograph movement in classic column-wheel design is visible through the sapphire glass back. An efficient, bi-directional pawl winding system builds up a power reserve of 46 hours.


The new stainless steel bracelet is available as an accessory for all new models of the Portugieser Chronograph (Ref. IW3716).





In another step, IWC also extends the functionality of its Facebook chatbot. The digital assistant tool was introduced in May in collaboration with the Facebook Messenger team and Creative Shop. It now also includes a quiz about the world of the IWC Portugieser. Users can take part in a competition and win a personalized digital experience: a conference call with an IWC watchmaker.