Inspired by a legacy of heritage and the ever-evolving concept of elegance, the TORIC collection captures the essence of the modern dress watch, embodying a sense of personal luxury. It effortlessly merges style and substance, achieving a perfect balance of outward refinement and inner confidence.
With the ambition to revive a watchmaking legend and redefine elegance, the toric collection blends masterful artisanal craftsmanship with a fresh, natural approach, reflecting the evolution toward a new, understated luxury.
A harmonious blend of the finest traditional craftsmanship and contemporary design, the collection strikes a balance that showcases intricate details. This rich minimalism pays tribute to watchmaking artistry, capturing the true essence of timeless elegance.
Style: focusing on timeless elegance and refined minimalism, the collection shifts away from bold designs to embrace a subtle, sophisticated aesthetic that emphasizes the purity of materials and craftsmanship.
Audience: crafted for connoisseurs and discerning individuals who appreciate elegance elevated to its highest form through a “Less is more” philosophy. These sophisticated individuals value subtlety and refinement, recognizing the collection as an embodiment of understated luxury.
Longevity: a testament to timeless elegance, the toric collection has universal appeal and masterful craftsmanship. Whether viewed from the front or back, it offers an endless journey of discovery, inviting wearers to immerse themselves in its intricate beauty and unparalleled artistry.
Purpose of the Collection
Redefining the essence of the dress watch: as Guido Terreni, our CEO, explains, refined men’s fashion began 200 years ago with the British industrial bourgeoisie. The suit emerged as a civilian uniform, with black representing prestige due to the challenges of fabric dyeing. The white shirt symbolized intellectual distinction, and paired with a pocket watch, this ensemble remained standard until World War II. As wristwatches replaced pocket watches, designs evolved to match the aesthetics of formal attire, aligning with the refined, restrained values of Genevan Calvinist culture. This formality was later disrupted by Silicon Valley’s “new economy,” which embraced casual dress. Today, clients are rediscovering the pleasure of elegant attire in a more personal, liberated style. The TORIC collection was created by Parmigiani Fleurier to align with this renewed, contemporary vision of elegance.
Honoring tradition through rare crafts: the TORIC collection by Parmigiani Fleurier celebrates forgotten artisanal techniques and exceptional craftsmanship, from hand-graining to the intricate work of 18-carat gold and hand-stitched leather straps crafted using the “punto a mano” technique. The graining process involves applying silver particles to the dial with circular movements using special brushes. Every detail of this collection, from the knurled bezel inspired by Doric columns to the gold movements, reflects a dedication to rare craftsmanship in luxury watchmaking. The 18-carat rose gold movements in the TORIC Chronograph Rattrapante and TORIC Petite Seconde models, openworked and adorned with delicate arabesques, are meticulously guilloché and hand-sculpted, a technical challenge in a material as malleable as gold. The nubuck alligator leather strap, stitched with the Italian “punto a mano” technique, reflects the artistry of Italian haute couture. Each step, from cutting to achieving the velvety finish, is done by hand, requiring two days of work for each strap.
