Doha, November 2024 – The historic Italian Maison of high jewelry Pasquale Bruni, is delighted to announce the opening of a new boutique in Msheireb Downtown Doha, In partnership with Al Majed Jewellery.

The space around 100 sqm, designed and curated by Eugenia Bruni, follows the project of the boutique of Via Montenapoleone in Milan, complementing its vision with new elements that celebrate femininity.

“We want to create an ideal space that reflects the soul and essence of the Maison – tells Eugenia Bruni, daughter of Pasquale and creative director of the company since 2001 – where guests can have an intimate dialogue with our jewelry collections.

The architectural golden elements create an atmosphere that reminds us of a sacred space. Gold confers strength and preciousness, red passion, and life, pink the energy of love and femininity”.

Founded in Valenza in 1968, Pasquale Bruni, has always been synonymous with artisan excellence, Italian style and creativity. Each project is entirely developed in the atelier, a true hub of the soul where timeless elegance become a jewel. Each creation embodies the DNA of the brand, enhancing the exclusive designs, unique pavé and precious gems.

In the last 5 years, Pasquale Bruni is following a strategy of continuous international expansion where the Middle East represents one of the most relevant markets and one of the strongest contributors to its growth also in terms of global brand awareness.

Citing the importance of being present in such a key reality, Qatar is particularly interesting for the harmony created between the traditional heritage and the recent approach to a more open lifestyle.

‘Arab women always fascinated me with their secrets and mysterious eyes. Our jewellery wants to dress the woman without saying too much, there is always something you can only discover privately by living it. We speak to women with a strong character and who experience jewellery with extreme femininity.’ Eugenia adds.

In the new boutique, clients will find the most exclusive Pasquale Bruni collections as well as a selection of one-of-a-kind pieces and limited editions dedicated to the GCC & Qatar.