The Italian jewelry designer, Pasquale Bruni, to reveal for the first time its latest Atelier collection, named Aleluia’ during Doha Jewelry and Watch Exhibition from February 24th to 29th at Doha Convention Center. Al Majed Group will host Pasquale Bruni in their Pavilion for the 4th consecutive year.

The collection which has made its secret debut on the set of the upcoming movie from Jennifer Lopez, “Marry Me” in the vibrant wedding scene which took the world by surprise end of last year.

Is now available in the Middle East and the 1st piece ever commercialized in white gold and diamonds will be presented during the fair.

This exclusive jewelry line has been created by Pasquale Bruni’s daughter Eugenia. She has taken over the design since 2001. With Aleluia’, Eugenia wanted to create an anthem to beauty and love.

The collection took over 12 months to be developed and the assembly of one jewelry can take upto 3 months as every single piece is handcrafted by the brand master goldsmith.

For example, the necklace is composed of 42 leaves which are individually created and then assembled together to form this unique versatile necklace. The necklace can transform itself in length or into a bracelet and can allow a woman to personalize to her taste. This feature is a key attention has when she designed her creation. Eugenia ultime goal is to ensure that woman can enjoy their jewels at any given points in the day or night.

Alongside, these magical treasures and for those seeking different aesthetic, the brand will also unfold a new collection named Petit Joli.

A collection designed for women always looking for the ideal balance:

  • Sophisticate yet natural
  • Determinate yet spontaneous
  • Dramatic yet serene
  • Dreamer yet down-to-earth

With Petit Joli, the fleeting beauty of a flower becomes an everlasting jewel. The perfect line to start the discovery of Pasquale Bruni’s vibrant universe.

“A stroll over at Pasquale Bruni’s stand will immerse you in an array of vibrant beauties which will enliven your soul in a spark of a moment.” Said Roberto Bocus, Global Commercial Director for Pasquale Bruni.