Luxury avant-garde watchmaker TAG Heuer continues to reinforce its retail presence in one of the world’s largest shopping malls in Qatar. Complementing its existing location in Doha Festival City Mall and a complete wholesale network throughout the country, this new boutique recently opened in partnership with the local partner Al Majed Jewellery, offers an unparalleled customer experience and confirms the brand’s confidence in the region for the long term.
Centrally located within the mall, the new 75 square-meter space was designed to express the brand’s values of passion for action, mental strength and high performance through a modern design concept.
The result is a sleek and immersive contemporary interior which evokes a suspended second, in subtle tones of grey, chrome, black, contrasting with touches of the iconic TAG Heuer red. The spirit of motor-racing, core to TAG Heuer’s history and values, is seamlessly infused throughout the space from the main fittings to the discreet product fixtures.
Finally, a corner sitting area invites customers to dive deeper into TAG Heuer’s incredible legacy with visuals & books that pay tribute to the brand’s impressive 160-year heritage of precision engineering, bold technological breakthroughs and thrilling sporting milestones.
A team of passionate sales advisors offer personalized service, watchmaking knowledge and in-depth counsel to customers from Qatar and beyond. Over 90 timepieces are available for purchase, including classic favorites such as Monaco and recent launches like Carrera Chronograph x Porsche Orange Racing, or incredible tourbillons. Reflecting the avant-garde spirit of the brand, the new boutique is a testament to TAG Heuer’s commitment to the region and an important milestone in TAG Heuer’s growing presence across the Middle East.


TAG Heuer is looking forward to welcoming you at the new boutique:
Place Vendome Mall, Gate 2, Upper Ground floor
Telephone: +974 4008 0936
Opening hours: Sunday – Wednesday: 10 AM – 10 PM
Thursday – Friday: 1 PM – 12 AM