The Tag Heuer Connected watch was unveiled in Qatar at its largest boutique in the Middle East, located at Doha Festival City.

Swiss luxury watchmaker Tag Heuer unveiled its Connected watch in Qatar at its largest boutique in the Middle East, located at Doha Festival City Friday. “The Tag Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches. Quality of execution is paramount in everything we do, and we never compromise on aesthetics or emotion,” the Swiss luxury watchmaker’s chief strategy and digital officer, Frederic Arnault, who has led this ambitious project since its start 18 months ago, said in a statement.

“The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete Tag Heuer digital ecosystem geared towards performance and sports,” he noted. Tag Heuer pioneered the luxury connected watch segment in 2015 and has since introduced a variety of models, most recently the Connected Modular Golf Edition in 2019.
With the third generation of its visionary Connected timepiece, the company makes a design and technological statement that further solidifies its position as leader of the luxury connected watch category for the long term. The Connected watch offers services from Wear OS by Google, immersive sports experiences thanks to the new Tag Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness and other sessions, courtesy the watch’s built-in GPS and heart-rate monitor, among other sensors.
The newly developed Tag Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s achievements. The new Connected watch is now available to order in all regions in a select network of retailers and Tag Heuer boutiques, and at
The 45-mm stainless-steel or titanium cases echo the distinct design, noble materials and refined finishes of Tag Heuer chronographs, including their signature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, a screwed caseback and elegant bracelet and strap choices in black rubber or steel with a folding buckle.
The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The watch is fitted with a magnetic battery charger and a bespoke travel pouch.
The watch faces can easily be set to different dial options and colours, and even programmed to highlight individual preferences: activity progress, notifications, weather and more, directly on the watch or from the new Tag Heuer mobile companion app, which will introduce new designs regularly.
Powered with Wear OS by Google, the Tag Heuer Connected watch supports wearers throughout every activity of their day with services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, an agenda, weather, maps and more with Google Play and its wide selection of apps, available for iOS and Android mobile users alike.
“Tag Heuer sets the standard for building smartwatches that are uniquely personalised and curated for their customers. As strategic partners, Tag Heuer and Wear OS by Google push the wearable platform forward and enable innovative connected experiences for our users,” Wear OS by Google and Google Fit’s VP of Product Management Stacey Burr added.